Starting a YouTube channel can feel overwhelming, especially for beginners. With over seven years of experience and more than a thousand videos produced, I’ve learned a lot about what it takes to build a successful channel. This guide will delve into the essential steps and strategies needed to kickstart your YouTube journey and grow your audience effectively.
Understanding the Three Levels of YouTube Growth
When starting your YouTube journey, it’s helpful to think in terms of three distinct levels of growth: Get Going, Get Good, and Get Smart. Each level focuses on different aspects of your development as a content creator.
Level 1: Get Going
The first stage, “Get Going,” is about simply starting. If you are under 100 subscribers, this is your phase. It’s crucial to produce content without overthinking it. The essential goal here is to create around 10 to 20 videos. Don’t worry too much about finding your niche at this point; just focus on making videos you enjoy.
Level 2: Get Good
Once you’ve produced some content, you’ll transition to the “Get Good” stage. Here, you will refine your skills and work on improving the quality of your videos. Your internal quality bar should be rising. You should feel comfortable sharing your content with friends and family without cringing. You may still receive modest views, but the focus should be on honing your craft.
Level 3: Get Smart
The final stage is “Get Smart,” where you analyze your content’s performance and develop strategies for growth. Here, you decide whether you want a casual or serious relationship with YouTube. A serious commitment means consistently uploading and treating your channel with professionalism.
Consistency and Time Management
One of the most common challenges for new YouTubers is managing their time effectively. Many creators, including myself, often juggle full-time jobs while producing content. The key is to find a balance and establish a routine that works for you.
Here are some tips for managing your time:
- Set specific days and times for filming and editing.
- Break down the video creation process into manageable stages: idea generation, scripting, filming, editing, and publishing.
- Consider outsourcing tasks like video editing to free up your time for content creation.
The Process of Creating a Video
Creating a video involves several steps, and understanding this process can streamline your workflow. Here’s a simplified breakdown:
- Idea Generation: Start with brainstorming video ideas that resonate with you.
- Title, Thumbnail, and Hook: Before writing your script, determine an engaging title, create an eye-catching thumbnail, and craft a strong hook to grab viewers’ attention in the first 30 seconds.
- Scripting: Rather than scripting every word, consider using bullet points to guide your discussion. This approach can make you sound more natural on camera.
- Filming: Set up your filming environment and record your video.
- Editing: Edit your footage to create a polished final product.
- Publishing: Upload your video and monitor its performance through analytics.
Finding Your Niche
While it’s essential to find a niche, it’s also crucial to prioritize creating content that excites you. If you’re under 100 subscribers, focus on what you enjoy. As you grow, you can refine your niche based on your interests and audience feedback.
Why Some Videos Perform Better Than Others
Understanding why some videos get thousands of views while others barely register is essential. Often, it comes down to the concept of the video. Trending or popular topics will have a higher potential for views. Analyzing successful videos in your niche can help you identify what works.
Outsourcing Your Editing
If you find yourself overwhelmed with editing, consider outsourcing. Here’s how to do it:
- Create a clear job description for potential editors.
- Provide a trial task, such as editing the first minute of one of your videos.
- Use platforms like Upwork or Fiverr to find qualified editors.
Finding Your Style
Your unique style will develop over time. Initially, you might emulate creators you admire, but eventually, you’ll find your voice. Remember, authenticity resonates with audiences.
Should You Make Longer Videos?
Longer videos can work, especially if they provide substantial value. However, for most educational channels, a length of 8 to 12 minutes is optimal. This duration allows enough time to dive into topics without losing viewer interest.
Conclusion
Starting a YouTube channel is a journey filled with learning and growth. By understanding the three levels of growth, managing your time effectively, and focusing on creating valuable content, you can build a successful channel. Remember, it’s about sharing your message authentically and enjoying the process.